+Full Name
Rob Crawford
Job Title
Associate Partner
How do you support clients?
If my successes and failures throughout my career so far have taught me anything, it is the criticality of not overlooking the people-centric part of manufacturing. The technical aspects of identifying changes to implement are usually pretty straightforward compared to the challenge of actually getting people to do things differently, day-in and day-out.
Driving those behavioural and cultural changes is a great challenge – refining my approach to this central problem has been my greatest learning over the past 8 years, and still continues every day.
What you enjoy most about working at Chartwell?
My favourite thing about working at Chartwell is continuously learning. Whatever grade you are at or project you are staffed on, there are always opportunities to learn and great people to learn from – internally and on the client side.
A close second would be the satisfaction of making real, measurable change happen.
What’s your education?
Bachelor’s Degree in Natural Sciences and Master’s Degree in Materials Science from Cambridge University, UK
What honors & awards have you received?
- 3x Guest Lecturer at Cambridge University Manufacturing Engineering Department on the topic of Sustainable Manufacturing
- Part of a team of three Chartwell staff who started up the Chartwell US Office in 2017
- Corpus Christi College Football Club Player of the Season, 2014-15
What’s your background?
I spent my childhood moving between different countries every 2-3 years. Perhaps this is where my love of seeing new places and meeting new people comes from.
At university, I quickly moved away from my original plan to study Physics and towards the more tangible and directly-applicable study of Materials Science. The opportunity to use my science degree to solve interesting, urgent, important problems in a manufacturing setting and to get paid to travel the world and meet interesting people was too good to pass up, and I was delighted to join Chartwell after finishing my Master’s degree in 2015.
Being one of Chartwell’s first 10 employees, I have been able to help grow and shape the business in a wide range of areas – from recruitment to training and new product development. I was also one of three Chartwell team members to set up our US office in Boston in 2017, where I have now returned to live.
During my time at Chartwell, I’ve had the opportunity to work across a wide range of industries and meet wonderful people around the world – expert Cheese makers in Wisconsin, textile weavers in Georgia, Foam makers in Poland, Super Yacht painters in Mallorca and Barcelona, and many experts in biomedical sciences in Pharmaceutical plants across Europe and the US. Being able to build relationships with interesting people from every level of our clients’ organizations has been a great source of joy for me.
What’s one piece of advice you would give to a client?
The one FIVE most important insights I try to pass along to clients, colleagues, and anyone else who will listen:
- Always start with the big picture view – spending a little time at the start to understand the scale and shape of the problem before diving into the detail is always time well spent.
- A gap analysis is pretty much the best way to look at any issue – where are we?, where do we want to be?, what’s the plan to close the gap?
- Linked to the above, think about how success is going to be measured – both at the immediate level (do you have a metric with a baseline, a target and current performance?) and at a higher level (How will we know if we are doing the right things to drive success?). If you’re not doing that, you run a high risk of doing a lot of directionally-helpful-but-ultimately-ineffective work.
- Everything is clearer as a picture – people will always understand your points more clearly if you can make them visual. Spend time simplifying.
- Don’t forget the people – in the end, all change has to come from the people on the frontline actually doing the tasks. If they’re not strongly represented in the team driving the change, you are very unlikely to succeed.
What is your greatest achievement at Chartwell?
My greatest achievement at Chartwell was undoubtedly the work I did to help establish our US office. The ongoing impact from our work to hire, train and support that original group of excellent team members is far greater than anything I could hope to achieve individually – and I’m very proud of the impact of my individual work.
What you like to do outside of work?
Outside of work I’m a keen football player, scuba diver, nature photographer, traveller, beer brewer, hiker, reader, and cook. Any time I can be outdoors, underwater or eating something extraordinary is time well spent for me.
Are there any other insights where we can find out more about you and your work?